Company

We're helping the world's best brokerages transform the way they work

Effara was founded on a simple belief: the most important profession in risk management deserves the best tools in the world.

Our Mission

To give every insurance broker — independent or institutional, regional or global — access to AI that makes them genuinely better at the work that protects people and businesses.

Built by people who know the problem

After decades working in insurance brokerage, we have experienced the pain of tender preparations, chasing carrier emails, and compiling overviews by hand in Excel. That's why we built a better solution.

Our Values

Decisiveness

We make decisions with the best available information, acknowledge uncertainty when it exists, and move. Insurance brokerages can't afford partners who hedge. Neither can we.

Craft

We take genuine pride in the quality of what we build. Not just the AI — the interface, the documentation, the onboarding, the support. Every detail reflects on the work of our customers.

The Work Isn't Finished

Insurance is complex, regulation is relentless, and client needs evolve constantly. We treat every product release not as a finish line, but as a foundation for what's next.

Backed by

AntlerStartupLabInnovasjon Norge

Leadership

Terje Storøy

Terje Storøy

Founder

Paal A. Brantzeg

Paal A. Brantzeg

Founder

Magnus Handeland

Magnus Handeland

Founder

Jørn Jeppe Paulsen

Jørn Jeppe Paulsen

Chief of Risk

Jesús Ferretti

Jesús Ferretti

Chief of Engineering

Get Started

Ready to transform your brokerage?

Start your free trial today and see how Effara can automate your workflows.

Get started free