Company
We're helping the world's best brokerages transform the way they work
Effara was founded on a simple belief: the most important profession in risk management deserves the best tools in the world.
Our Mission
To give every insurance broker — independent or institutional, regional or global — access to AI that makes them genuinely better at the work that protects people and businesses.
Built by people who know the problem
After decades working in insurance brokerage, we have experienced the pain of tender preparations, chasing carrier emails, and compiling overviews by hand in Excel. That's why we built a better solution.
Our Values
Decisiveness
We make decisions with the best available information, acknowledge uncertainty when it exists, and move. Insurance brokerages can't afford partners who hedge. Neither can we.
Craft
We take genuine pride in the quality of what we build. Not just the AI — the interface, the documentation, the onboarding, the support. Every detail reflects on the work of our customers.
The Work Isn't Finished
Insurance is complex, regulation is relentless, and client needs evolve constantly. We treat every product release not as a finish line, but as a foundation for what's next.
Leadership

Terje Storøy
Founder

Paal A. Brantzeg
Founder

Magnus Handeland
Founder

Jørn Jeppe Paulsen
Chief of Risk

Jesús Ferretti
Chief of Engineering
Get Started
Ready to transform your brokerage?
Start your free trial today and see how Effara can automate your workflows.

